“It ’s not an easy thing to do, but it ’s a very effective tool in marketing and promoting your product.”
Facebook and Instagram ads can be great ways to get in front of your audience. In this lesson, Casey and Dakota show us how it’s done.
Get yourself to the right place. Type business.facebook.com into your search bar.
Set yourself up for success. Create your Facebook ad account.
Define your campaign goal. When you create your first ad, select the objective of your campaign. This helps Facebook know what to measure and how your ad should run.
Create your audience. Define the age, gender, location and interests of the people you want to have looking at your ad.
Create your campaign. Decide where you want your ads to appear, how much money you want to spend and how long you want it to run.
Create your content. You can use an existing post and amplify that or you can upload new content for your ad
Create to Learn is a program of TakingITGlobal, in partnership with imagineNATIVE, with support from Lenovo Foundation and the Government of Canada's CanCode and Supports for Student Learning programs.