“You’re always working towards engaging your audience and building that online relationship with your customers. This will helpto grow your online business while keeping the attention of your current customers.”
If you want to sell your product or service, you need to get it in front of people. In this lesson, Casey walks us through ways to market your product or service.
Social Media Marketing
Create a Facebook page and Instagram for your brand and fill it with relevant content that brings and adds value to your business. For Sweetgrass Clothing Co, she shares about traditional medicines and traditional knowledge systems.
Collect emails through your website so that you can send promotions and deals to your customers. You can retarget those customers to let them know about new offers. These same emails will help with your Facebook ads.
Share your product with influential people who align with your brand. Ask them to post a bout your product and tag you to drive traffic to your website and offers.
Casey explained the difference between two concepts that sound the same but are actually different.
Advertisement: When you spend money to drive attention to your business promotions, like a commercial.
Promotions: Actions that help to spread the word on your business (like a discount or a content)