Casey shared the three key questions you need to be asking as you create and refine your business idea.
What product are you selling or what service are you providing?
Who are you selling your product to, or who is going to be using your service?
What platform are you going to be selling your product or service on?
Whether you’re going to be selling on Etsy, Wix, Shopify, Facebook or Instagram, these are the points you need to consider as you prepare to Cash In On Your Passion, just likeCasey did.
0:03 - My name is Casey Desjarlais. I am from Treaty 4 and Treaty 6Territories in Saskatoon. And I'm now located in Vancouver Coast SalishTerritory as of 2014. I am a Cree and Anishinaabe mother and business owner, andthere is nothing more important to me than spending time at home with my kids.
0:21 - Becoming an entrepreneur has allowed me the time to do so. Asindigenous peoples, we are creators. It is in our natural ability to create,which is why I have created this online video series in partnership withTakingITGlobal, Create to Learn and imagineNATIVE on explaining how I startedmy business online and how you can too. An early 2016, me and my partner DakotaBarrett, created our own clothing line called 30604 Apparel, which is currentlybeing rebranded right now.
0:50 - But when we started, we did everything on our own. We did thelogo, we did the marketing, we did the promotions, we've built our onlinewebsite. We built our online presence. We are constantly learning newtechniques, resources, and tools to use, and we are committed to sharing all ofour knowledge with you and to inspire the entrepreneur in you.
1:05 - So the first step of creating your online business is determining thethree ws. The first one is, what product are you selling or what service areyou providing? The second w is who are you selling your product to, or who isgoing to be using your service? And the third w is what platform are you goingto be selling your product or service on? Will it be an Etsy which is more of acrafty homemade items? Will it be Wix or Shopify, which is more of ane-commerce platform selling t-shirts and clothing, or will it be just Facebookand Instagram, which they have implemented their own marketplace on.
1:40 - Both the video series I will be discussing topics such as Facebookadvertisements, some online tools and resources that I have used to build mybusiness online. How to build your website from scratch, some designing toolsand marketing ideas. Welcome to my series Cash in on Your passion.